Jeremy Secrest Creative Marketing Resume.
Creative content builds brands. Brands build businesses. Businesses build communities.
Skills & Abilities:
Marketing Direction. Strategy. Branding. Creative Direction. Copywriting. Graphic Design. Video Editing. Social Media. Digital Advertising. Leadership.
Creative Marketing Experience:
Director of Marketing, BFit Gym + Fitness (2020 - Current).
- Created, implemented, and manage marketing system centered around:
* Value-based content and advertising
* Follow-up campaign system via Hubspot
* Offer-based flash sales
- Managed and implemented rebrand of Bob’s Gym to BFit Gym
- Create and manage digital ads internally that consistently match or outperform those outsourced to agencies
- Create, manage, and lead marketing and communications across four gym which:
* Yields a lower cost-per-acquisition than industry average ($24 vs. $36+)
* Provides regional-level creative production with a marketing budget at 3.5% of revenue
* Helped grow annual revenue by 50% in four years
- Freelance Book Designer + Creative Production (2010 - Current)
- Director or Marketing, Evansville Christian Life Center (2015 - 2020)
- Graphics Department Manager, Anchor Industries (2013 - 2015)
- Graphic Designer, Marketing, Anchor Industires (2011 - 2013)
- Communication Director, One Life Network (2010 - 2011)
- Communications Director, Bethel Temple Community Church (2006 - 2010)
- Graphic Designer, Bethel Temple Community Church (2004 - 2006)
Creative Marketing Portfolio:
👇 See portfolio pieces from a variety of media:
Chris & Andy Gym Commercial
Worked as writer/producer/executive producer with comedians Chris and Andy plus Plotline Media (directing, filming, editing) to produce this comedic spot that incorporporated BFit Gym’s brand, features, & benefits.
Edison & Graham Novel
Wrote and produced (graphic design, interior layout, print submission process) young adult novel under pen name. Worked with illustrator Steven Cefalo for front cover illustration.
Chris and Andy Video Series:
👇 Worked with Plotline Films to create “Don’t Do This At The Gym” video series for BFit Gym.
👇 Branding
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![BFit Gym Branding]()
BFit Gym
Worked with logo designer Matt Wagner to create BFit Gym brand and then apply that brand through every channel of the organization.
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![Sebastian & The Seven Seas Coffee]()
Sebastian & The Seven Seas Coffee
Worked with local coffee roasters to design and create a new coffee brand and roast based on a character that can be used in additional products and outlets.
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![Evansville Christian Life Center]()
Evansville Christian Life Center
Created and implemented the Evansville Christian Life Center’s rebrand across all channels of the organization.
Nonprofit Videos:
👇 Worked with Thomas Bernardin Films to create branded videos for the Evansville Christian Life Center.
👇 Books
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![Does My Great-Grandma Drive A Motorcycle?]()
Does My Great-Grandma Drive A Motorcycle?
Wrote, designed, and produced a silly children’s story with illustrator Ben Wade.
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![We Are All Philanthropists]()
We Are All Philanthropists
Produced (assistance in writing, graphic design, interior layout, print submission) children’s book with illustrator Lauren Staser for the Havens Foundation.
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![Hope Restored]()
Hope Restored
Designed and produced a collection of stories from the Evansville Christian Life Center.
DIY Low-Budget Social Videos:
👇 Created (wrote, filmed, edited) social sales videos for BFit Gym shot on a cell phone.
Marketing Message Map Copywriting Framework
Wrote and produced a 7-step copywriting framework and process to help organizations create messaging.
This could be the beginning of a beautiful friendship.
“Has an amazing understanding of relationships and how to translate content to where a person is.”
- JAMIE LEVY, JDLevy & Associates
Friends I like working with: